A Little Info About Insight

The concept behind Insight DCS was born in 2013, and officially launched in March 2018 as a means for any business — no matter its size — to activate the most cutting-edge digital marketing techniques and, in doing so, achieve growth and success.

Insight exists to break down the "budget barrier" and offer world-class digital marketing and business strategies to organizations of every type, big or small. We believe everyone has a right to achieve their goals through the democratization of digital technology, and work with you to enable your business venture to be successful without straining your resources.

Kristy LaPlante-Jodoin

CEO + Founder

LEAD CONSULTANT

Kristy (Kristin) is an award-winning industry leader and a consulting entrepreneur with extensive leadership experience in both global B2C organizations and data technology companies. A seasoned leader in retail, CPG, travel, hospitality, and technology industries, Kristy worked at giants including Merkle, Oracle, Epsilon and others.

At Merkle, Kristy contributed to the first-ever commercial launch of the M1 platform as a Digital Strategist enabling powerful data augmentation and activation services and helping one of the world's leading CPG companies modernize its marketing and value creation technology stack. She further analyzed data for all of her clients at an unparalleled scale, identifying risky customer behaviors to grow revenue and prevent churn.

Kristy has advanced data strategy and technology in various B2C and B2B industries throughout her career. She uniquely provides expert level martech, adtech, and generative AI consulting services with in-depth knowledge in data (identity resolution, enrichment, consent and activation) and automation systems (martech, adtech, cloud analytics) serving equally as a trusted business and alliance partner/advisor and research-oriented industry strategist.

As recently as 2024, Kristy obtained professional certifications in consumer data privacy from the Identity Management Institute and in Applied AI for Business Transformation from the Massachusetts Institute of Technology (MIT).

She brings unprecedented compassion to the business environment, having also served as a youth volleyball coach + as a crisis hotline volunteer for SafeHouse Denver, a shelter for women and children survivors of domestic abuse. She is also currently a digital marketing and analytics instructor for General Assembly, a pioneering education + career transformation center that fosters a flourishing community of professionals to pursue careers they love. Kristy earned her B.S. in Television & Radio Production with a minor in Writing from the Park School of Communications at Ithaca College, and an M.B.A and M.S. in Marketing from the University of Colorado at Denver.

She was named to LuxuryDaily Magazine’s “Top 25 Women to Watch” list, and currently resides in southern New Hampshire with her 15-year-old rescue mutt, Lola.