Kristy LaPlante, founder

Kristy LaPlante, founder

Our Story

The concept behind Insight DCS was born in 2013, and officially launched in March 2017 as a means for any business — no matter its size — to activate the most cutting-edge digital marketing techniques and, in doing so, achieve growth and success.

Insight exists to break down the "budget barrier" and offer world-class digital marketing and business strategies to organizations of every type, big or small. We believe everyone has a right to achieve their goals through the democratization of digital technology, and work with you to enable your business venture to be successful without straining your resources.


Kristy LaPlante

Consultant + Founder

Insight DCS

Kristy is an experienced veteran in the digital marketing space, leading Insight’s partnerships, consultations, service deliveries, sales, operations and social corporate responsibility initiatives. She is driven by a deep passion for digital innovation, social entrepreneurship, and an unequivocal dedication to partner success through client empowerment.

Prior to Insight, Kristy served as a Solutions Architect and Director at both FullContact, Inc. + the Oracle Data Cloud, where she navigated full-stack systems infrastructures to help major consumer brands use data to solve business problems. Prior, she served as a Digital Marketing Strategy Director for Merkle, a Dentsu-Aegis Network agency focused on data-driven business performance for global brands and major multinational organizations. She joined Merkle from Blue Moon Works, an eCommerce marketing company, where she lead teams and directly advised some of the world’s most notable luxury brands in growth marketing, integrated cross-channel digital marketing, and technology development.

She brings unprecedented compassion to the business environment, having also served as a youth volleyball coach + as a crisis hotline volunteer for SafeHouse Denver, a shelter for women and children survivors of domestic abuse. She is also currently a digital marketing and analytics instructor for General Assembly, a pioneering education + career transformation center that fosters a flourishing community of professionals to pursue careers they love. Kristy earned her B.S. in Television & Radio Production with a minor in Writing from the Park School of Communications at Ithaca College, and an M.B.A and M.S. in Marketing from the University of Colorado at Denver.

She was named to LuxuryDaily Magazine’s “Top 25 Women to Watch” list, and currently resides in Park Hill - a neighborhood of Denver - with her 10-year-old rescue mutt, Lola.

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Fun Facts About Kristy…

Favorite Movie: When Harry Met Sally

Favorite Thing to Do on the Weekend: Cheer for the Buffalo Bills

Last Thing You Read: The latest edition of The Economist

Biggest Inspiration: My mother. She taught me how to dream such that no dream was out of reach. I strive to pay that forward!

Favorite quote: The best way to find yourself is to lose yourself in the service of others.” - Mahatma Gandhi